The Infuture hatalska foresight institute is a forecasting institute focused on identifying and describing key trends and showing what implications they might have for the economy, market categories, and specific brands.
The Institute was established by Natalia Hatalska, one of the most influential and acknowledged experts on trend analysis, trend forecasting, and trend research in relations between the market, brands, technologies, and consumers.
The Institute monitors and analyzes all the factors, particularly technological and social ones, which might trigger fundamental changes in individual categories within a specific time-frame (short-, mid- and long-term). Based on that, it defines and describes trends and shows what implications they may have for the economy, market categories, and specific brands. It answers the question “What could happen?,” thus providing businesses and organizations with foundations for strategic planning. It helps them smooth the path for a change, make better decisions, explore different opportunities, and discover new directions of development.
Infuture supports companies, brands, state institutions, and NGOs in their daily work by e.g. drawing up inspirational and forecasting reports, conducting workshops, providing tailor-made consultations, and offering hands-on immersions in “the future” as part of infuture journeys.
Natalia Hatalska – founder, Head of Foresight
An analyst, trend watcher, blogger (hatalska.com), author of the best-selling book “Cząstki przyciągania” (“Particles of Attraction”); graduate from the University of Gdańsk and Poznań University of Economics; holder of the prestigious Joseph Conrad Scholarship; graduate from the London Business School; she gained her work experience in numerous companies, including Young Digital Planet, NIVEA Polska, Wirtualna Polska, and Universal McCann; speaker and panelist at key Polish and European conferences devoted to new technologies, communication, and trends; brand expert and jury member for the Superbrands Polska contest; member of the Council of Experts for ThinkTank; awarded by Geek Girls Carrots for being a role model woman whose professional interests center around new technologies; nominated by Brief magazine for the title Media Person of the Year 2013.
For years, Natalia has been working with companies, public institutions, and social organizations as a shadow consultant and independent expert in the fields of trend forecasting, strategic consultancy, and marketing communications.
She has penned numerous reports on the most vital trends, including the industry-recognized TrendBook, published since 2011. TrendBooks forecast trends with a 95% accuracy, spotting them 3 years in advance, on average.