Based on change signals, the institute develops probable future scenarios for a specific market area, in the medium and / or long term perspective (5 <t <20 and 20 <t <50). We diagnose trends that may affect various aspects of the market: products, services, communications, and consumer behaviour. We point out the consequences of future changes. Such analysis might provide a launching pad for strategic planning.
(up to year)
(up to 5 years)
(5 – 20 years)
Long term forecasting
(over 20 yrs.)
Future of the labour market, Future of TV, Future of Food, Future of office buildings – these are examples of the institute’s publications, developed in partnership with our Partners, but addressed to broader audiences. A Partner in this type of project may participate in the research process, gains access to all data and high quality content for use in marketing communications. This way, a Partner develops their own image as a brand that creates the future of their industry and of the market.
Forecasting for the future of the industry or market category based on trend analysis and the analysis of change factors relevant for the specific business. It contains possible scenarios for the future and demonstrates the consequences of possible changes occurring on the market and within the company, providing a closer view of the areas of innovation that will enable a business to achieve competitive advantage. Such a report, designed for the internal use of the Partner, often becomes a starting point for strategic planning.
Research and analysis
Acquiring and analysing quantitative and qualitative data on consumer needs, expectations and behaviours and placing them in the context of diagnosed trends, change factors and future scenarios.