When looking for inspiration and trends, most companies explore only their own category. With such an approach, however, you should assume consumers live in silos. Quite the contrary, consumers use multiple categories simultaneously and transfer solutions they like in one category to the other. That is why, a broader perspective is so important.
Our Institute monitors and analyzes so-called factors of change in all key areas: social, technological, economic, environmental, political, and legal.
We closely follow changes in attitudes, norms, and values. We observe emerging technological solutions as well as new products and services. When the market lacks important data, we commission quantitative and qualitative research. With the resulting knowledge base, we’re able to describe and categorize so-called artifacts from the future used to diagnose trends.