Most companies monitor only their own industry looking for inspiration and trends. This approach, however, assumes that consumers live in silos. This is not true – a consumer uses multiple product and service categories at once, and the solutions that suit them in one category are transferred to others. That’s why it’s so important to look more broadly. The institute monitors and analyses the so-called change factors in all key areas: social, technological, economic, environmental, political and legal.
Tailor-made inspirational off-site trips to specially chosen locations in cities such as Berlin, Copenhagen or London. The most effective use of a few-days long trip to develop the Partner’s knowledge using useful inspirations. Infuture journeys also cover the biggest trade fairs, conferences, exhibitions (CES or IFA) with a detailed program for each visit. During the trip the participants can experience innovative solutions, new products and new services. We do not stop with technology trends – we look for inspiration in arts, in design, in academic centres and in small communities of innovators.
Specially designed field research studies which aim to find inspiration, innovation, new products and new services. A trendhunting project, in addition to reviewing inspiring places, reports, analyses and conclusions, can include in-depth interviews with futurists, precursors or designers.
Inspirational workshops and presentations
Exclusive, closed to general public, inspirational presentations tailor-made for a specific Partner and covering marketing communications, trends and forecasts (e.g. future of the labour market, future of the media, future of food, trends in communication with generation Z, etc.). Identifying the most important change factors, the latest trends, the most inspiring manifestations and case studies.
TrendSignals: inspirational reports (available on the Polish market)
Monthly dose of inspiration: dozens of pages with the most important trends and selected examples from the world of marketing communications. The reports present the most up-to-date trends in marketing communications such as social media, content marketing, CSR. TrendSignals also feature special enhanced reports prepared for a specific Partner, enriched with inspirations specific for a market segment (finance, food, telecoms, retail). More (PL)