The map presents the most important trends, including the level of their maturity and the category which they belong to.
On the map there are five types of trends (social, technological, communicational, environmental and economic). Each trend is additionally located within a zone which points to the level of trend maturity (4 zones: foresight, innovation, reactive and new normal). The closer it is to the middle of the pentagon, the more time the trend needs (according to the state of knowledge and the pace of its development) to become a leading-edge trend. Trends from different categories interact with each other – the closer the trend is to the border, the more significant are its relations with the other category.
The map includes over 30 trends:
Activism, Aging society, Art On Fire, Girl Power, Physical Experience, Post-truth, Power of No, Silence
Being good, Content, Inclusion and diversity, Influencer marketing, Transparency, Video The New HTML, Visual, CCR (Cultural Corporate Responsibility)
5G, AI, Blockchain, Bots, Conversational interfaces, HyperReality, AAR (Audio Augmented Reality)
Eco, Air pollution, Go organic, Grow your own food, Sustainable city, Intelligent packaging
Subscription economy, Human economy