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Trends Map

The Trend Map is infuture.institute’s proprietary tool, published annually for the past six years. This year it was divided into 5 megatrends, to which 50 trends were assigned. The map is a comprehensive analysis of all areas of life: society, environment, technology, regulatory, legal and economic changes. The trends on the Map were presented in three different perspectives (including time and correlation between megatrends).

What is the Trend Map?

The map is a comprehensive analysis of the most relevant megatrends and trends presented in three time perspectives: new normal (currently leading trends), reactive zone (short-term perspective, the trend needs 1 > 5 years to become a leading trend), innovation zone (medium-term perspective, the trend needs 5 > 20 years to become a leading trend). The Map allows you to understand the challenges of the future in the context of megatrends, trends, identify key factors and supporting technologies.

2023
Europe ReindustrializationA process involving the reconstruction of industry, where the emphasis is placed on industries driven […]BioinfrastructureThe trend of combining biological elements (green infrastructure) with man-made ones (grey infrastructure). In urban […]BiomaterialsA trend involving a group of natural or synthetic materials that, on the one hand, […]BioeconomyOn the one hand, bioeconomy is an economy that uses renewable biological resources (forests, microorganisms, […]Internet of BeingsThis trend refers to an extension of the commonly known Internet of Things (IoT) concept, […]Internet of BeingsThis trend refers to an extension of the commonly known Internet of Things (IoT) concept, […]Internet of BeingsThis trend refers to an extension of the commonly known Internet of Things (IoT) concept, […]Digital InequalitiesIn its premise, the concept assumes inequalities related to Internet access (around 40% of the […]Digital InequalitiesIn its premise, the concept assumes inequalities related to Internet access (around 40% of the […]Conflict DigitalizationThe widely understood digital technology, especially the Internet and social media, has changed the nature […]Conflict DigitalizationThe widely understood digital technology, especially the Internet and social media, has changed the nature […]Quantum EconomyQuantum computing is a technology that has not yet reached maturity. However, most countries are […]Roboticized LifeThis trend refers to the use of automation and robots increasingly in various areas of […]Generative AIA trend referring to the generative AI takeover of creative work, an area which until […]TechnosocialismThe increasingly popular idea that the existing (capitalist) world order not only caused the crisis […]TechControl DropStates cannot fully control the digital world. It is managed by competing technology companies with […]TechControl DropStates cannot fully control the digital world. It is managed by competing technology companies with […]Big Tech RegulationIn recent years, one of the EU’s main objectives is to reduce the dominance of […]No-CodeA trend in which applications and other IT solutions can be developed by people without […]No-CodeA trend in which applications and other IT solutions can be developed by people without […]Metaverse EconomyA trend referring to economic development linked to the introduction of the metaverse concept. The […]InteroperabilityIn the digital world, i.e. a world based on data, hundreds/thousands of operating systems, protocols, […]DematerializationThe intense transfer to the digital world in all aspects of life is making the […]DecentralizationZnaczenie decentralizacji rośnie wraz z rozwojem takich technologii, jak blockchain, internet rzeczy, upowszechnianiem się koncepcji […]Non-Human RightsA trend referring to the increasing number of changes in legal regulations that give legal […]Non-Human RightsA trend referring to the increasing number of changes in legal regulations that give legal […]Disillusionment with DemocracyThe 2022 Democracy Perception Index indicates that 41% of respondents in 53 countries around the […]Cold War 2A trend referring to ideological, military, geopolitical and social tensions between global powers (China, Russia, […]Self-SufficiencyThe pandemic and the associated disrupted supply chains, raw material depletion, climate change, and the […]Self-SufficiencyThe pandemic and the associated disrupted supply chains, raw material depletion, climate change, and the […]Circular EconomyThis trend assumes that the value of products, materials and resources is to be maintained […]Social EconomyIncreasing conflicts and social stratification, environmental changes, and events such as pandemics are generating an […]ResiliencePandemics, climate or economic crises, the challenges we face, the nanosecond culture and frequent changes […]ResiliencePandemics, climate or economic crises, the challenges we face, the nanosecond culture and frequent changes […]E-MiningA trend referring to the recovery of metals from electronic waste (from e.g. infrastructure components […]Raw Material DepletionThe world is starting to run out of basic raw materials. Today, we are facing […]Medicine ResistanceMany experts indicate that the next global health crisis will be linked to the resistance […]Human+The Human+ trend concerns areas and solutions related to human enhancement with the help of […]Lab GrownA trend in which production is transferred from the natural world to the laboratory. It […]BioarchitectureThe concept of designing human systems that are integrated into natural ecosystems, and at the […]BioarchitectureThe concept of designing human systems that are integrated into natural ecosystems, and at the […]BioenergyConversion of biomass (e.g. agricultural and forestry residues, organic municipal waste, energy crops, algae, biological […]Biodigital SystemsA trend referring to systems built from biological and digital elements. It includes, among others, […]Biodigital SystemsA trend referring to systems built from biological and digital elements. It includes, among others, […]Editable NatureThe trend of human interference and modification of natural processes by means of technology. It […]LonelinessSocial isolation and loneliness affect the health of societies (not only mental but also physical), […]LonelinessSocial isolation and loneliness affect the health of societies (not only mental but also physical), […]LonelinessSocial isolation and loneliness affect the health of societies (not only mental but also physical), […]Mental WellbeingA trend the premise of which is to achieve so-called mental wellbeing in society. It […]Mental WellbeingA trend the premise of which is to achieve so-called mental wellbeing in society. It […]Mental WellbeingA trend the premise of which is to achieve so-called mental wellbeing in society. It […]Mental WellbeingA trend the premise of which is to achieve so-called mental wellbeing in society. It […]Identity NomadsA trend linked to the broadly understood fluid identity. It addresses issues such as the […]ZalphaThe COVID-19 pandemic is a defining event in the development of the two youngest generations: […]Srebrne tsunamiAccording to Eurostat, the 55+ population will reach over 40% by 2050. The growing number […]DepopulacjaA trend in the process of population decline as a result of demographic changes. Depopulation […]DepopulacjaA trend in the process of population decline as a result of demographic changes. Depopulation […]MigrationClimate change, economic and political crises are forcing millions of people around the world to […]MigrationClimate change, economic and political crises are forcing millions of people around the world to […]Backlash Against ScienceDezinformacja, fake newsy, rozprzestrzenianie się i umacnianie teorii spiskowych, wreszcie sceptyczne podejście do nauki i […]AntytechTechlash is an attitude of strong opposition to large technology companies and their negative impact […]AntytechTechlash is an attitude of strong opposition to large technology companies and their negative impact […]Human Right to ScienceA trend indicating a correlation between access to open science and development. It also refers […]DeglobalizationConsidering the increasing polarisation, the loss of social cohesion, the disillusionment of developed societies with […]DecouplingA wide phenomenon seen in many areas: economic, social, environmental, technological, etc. It refers to […]DecouplingA wide phenomenon seen in many areas: economic, social, environmental, technological, etc. It refers to […]Nation-State CollapseRosnący trend, w którym w wyniku pogłębiającej się polaryzacji i napięć geopolitycznych oraz skutków wojny […]Europe DeindustrializationParallel to the reindustrialisation of Europe, there is a phenomenon of deindustrialisation. It assumes the […]HyperlocalityA model in which the needs of a specific group in a specific place are […]PolarizationThis trend indicates a deepening of strong differences in citizens’ attitudes on important social and […]
2022
Supply Chain BottlenecksThe pandemic has had a huge impact on interrupted supply chains and thus negative consequences […]ResiliencePandemics, climate or economic crises, challenges we face, nanosecond culture and frequent change are forcing […]ResiliencePandemics, climate or economic crises, challenges we face, nanosecond culture and frequent change are forcing […]Crisis in Raw MaterialsThe world is beginning to face a shortage of basic raw materials, especially fresh water, […]Loss of BiodiversityScientists are warning that the world is at the stage of the sixth mass extinction […]Loss of BiodiversityScientists are warning that the world is at the stage of the sixth mass extinction […]MigrationVarious factors (including climate change, economic and political crises) are forcing millions of people around […]MigrationVarious factors (including climate change, economic and political crises) are forcing millions of people around […]MigrationVarious factors (including climate change, economic and political crises) are forcing millions of people around […]Life After PlasticAn environmental trend that draws attention to excessive use of plastic (especially single-use plastic) and […]Self-SufficiencyThe pandemic and the ensuing disrupted supply chains, raw material crisis, climate change, and transition […]HyperlocalityLocality is synonymous with what is important, valuable and more authentic. Support for local entrepreneurs […]Convergence of ServicesThe idea of convergence and the merging of products and services and the cooperation of […]Loss of Self-DeterminationAs a result of increasing technologicalisation and algorithmisation of life, human beings are losing their […]Inclusion and DiversityThe trend that indicates a growing need to be open to all society groups and […]Inclusion and DiversityThe trend that indicates a growing need to be open to all society groups and […]Being GoodA trend which assumes brands are taking action to take responsibility for the world in […]Silver TsunamiBy 2050, one in three Europeans will have been over 60. The growing number of […]GenZ ImpactGen Z is a generation to first grow up in a completely digital world. This […]ZalphaThe COVID-19 pandemic has been a defining event in the development of the two youngest […]UrbanisationUrban population is on the rise, contributing not only to the expansion of megacities, but […]Women EmpowermentAlso referred to as #girlpower or #womenomics, the trend links to the growing role of […]Sexuality OnA trend in which sex and sexuality are no longer taboo topics. Issues such as […]Hyper-PersonalisationThe trend of hyper-personalisation points to the use of data about a single individual and […]Digital HealthA trend that takes into account the development of digital solutions in the area of […]Medicine-ResistanceDue to declining resistance to the impact of medicines, human body is becoming more vulnerable […]LonelinessSocial isolation and loneliness affect the health of societies (not only psychological, but also physical), […]LonelinessSocial isolation and loneliness affect the health of societies (not only psychological, but also physical), […]LonelinessSocial isolation and loneliness affect the health of societies (not only psychological, but also physical), […]PolarisationThe trend indicates the deepening of strong differences in attitudes among citizens towards important social […]Social EconomyAn increasing number of conflicts and social stratification, as well as environmental changes, but also […]Social EconomyAn increasing number of conflicts and social stratification, as well as environmental changes, but also […]Disillusionment with DemocracyResearch conducted by Cambridge University’s Centre for the Future of Democracy demonstrates that dissatisfaction with […]TransparencyA trend pointing to a growing role of transparency, clarity and authenticity in many areas […]Closed Loop EconomyThe trend assumes that the value of products, materials and resources is to be retained […]Conscious consumerismA trend which refers to a growing awareness of consumers and responsible product development by […]Autonomous TransportThe implementation of autonomous transport (individual, passenger, freight) will affect the functioning of cities or […]Clean EnergyGrowing energy awareness and environmental lobbying mean that interest in green energy sources is on […]Sickcare to HealthcareA paradigm shift in health is being observed in the area of health. We are […]Human+The trend of Human+ refers to the development of areas and solutions related to improving […]BioeconomicsAs a technology, synthetic biology can be compared to the internet. Like the internet, synthetic […]War of InfluenceThe mutual and increasingly complicated relationship between the two powers, the US and China, is […]War of InfluenceThe mutual and increasingly complicated relationship between the two powers, the US and China, is […]Seamless TechThe trend assumes that the technology becomes so embedded in people’s everyday lives that it’s […]Smart LivingThe trend refers to the use of technology to build independence from larger systems. Efforts […]Smart LivingThe trend refers to the use of technology to build independence from larger systems. Efforts […]A-CommerceThe trend of A-Commerce (Anywhere Commerce) refers to the ubiquitous availability and ability to purchase […]A-CommerceThe trend of A-Commerce (Anywhere Commerce) refers to the ubiquitous availability and ability to purchase […]A-CommerceThe trend of A-Commerce (Anywhere Commerce) refers to the ubiquitous availability and ability to purchase […]Giga-ConnectivityAt present, giga-connectivity is understood as the implementation of 5th generation of mobile technologies (and […]Robotised LifeThe trend refers to a growing use of automation and robots in various areas of […]Robotised LifeThe trend refers to a growing use of automation and robots in various areas of […]SensplorationThe COVID-19 pandemic and lockdowns have led society to feel an even greater need for […]ReCityThe COVID-19 pandemic has redefined the way cities are functioning. Urban services, transport, workplaces or […]ReCityThe COVID-19 pandemic has redefined the way cities are functioning. Urban services, transport, workplaces or […]PrivacyIn a world of increasing amounts of data and traces of our activities and behaviours […]PrivacyIn a world of increasing amounts of data and traces of our activities and behaviours […]Mental WellbeingA trend aimed at achieving the so-called society’s mental wellbeing. It includes all activities related […]Mental WellbeingA trend aimed at achieving the so-called society’s mental wellbeing. It includes all activities related […]HacktivismWith moving to an online world, activism is also taking on a new dimension. Hacktivism […]Digital InequalityAt its core, this concept assumes inequalities related to access to networks and digital exclusion. […]Human Freedom / AlgorithmisationThe progressive algorithmisation makes the human being a product. The systems and tools humans use […]Meta-EconomicsJust as with bioeconomics, economic development is related to the introduction of the concept of […]DematerialisationIntense transfer to the digital world in all aspects of life is making the physical […]Remote OnThe pandemic has dramatically accelerated the transfer of people and their activities to the digital […]Big-Tech Power ConcentrationBig-tech companies are referred to as the fourth power. They influence legislation, economics and innovation. […]DecentralisationDecentralisation is mainly a technological trend, although it is also present in other areas. Its […]Power of NoTensions and social unrest are becoming more pronounced in connection with growing inequalities or the […]Backlash Against ScienceDisinformation, fake news, spread and strengthening of conspiracy theories, and finally a sceptical approach to […]TechlashTechlash is an attitude of strong opposition to large technology companies and their negative impact […]

ACCESS TO TRENDS MAP
Get free access to descriptions of all trends and megatrends, Trends Map in .pdf file and full functionality of the Online Trends Map (dektop version). We will send you the Trends Map in .pdf file to the e-mail address provided.

UZYSKAJ DOSTĘP

How to work with the Trend Map?

The Trend Map is a tool for use in the strategic or operational work of companies and organisations. Due to the time division used (new normal, reactive zone, innovation zone), on the one hand, it allows the future to be mapped and indicates the development directions, and on the other hand, it makes it possible to identify the areas to be most urgently addressed.

The Trend Map is built like a radar and should be viewed as such. The trends that are closest to the middle are the leading trends – so if a company has not yet addressed them in any way, it means that it is probably not keeping up sufficiently – either with the market, the competition or consumers. Trends that are in the reactive zone are worth taking into account, especially when working on a strategy that, by design, has a 3-5 year perspective. Trends in the innovation zone, due to their greater time distance (more than 5 years), have less impact on daily operational work – but are worth observing in the context of how the world is changing; something to keep an eye on.

The Trend Map is also divided into two layers in the substantive area: a general layer and a detailed layer. The detailed layer consists of 50 trends, which have been assigned to five megatrends (general layer). This allows working with trends on two levels. Megatrends (Mirror World, Bioage, Symbiocene, Demographic Shifts, Multipolar World) show the main directions in which the world is developing, while trends within megatrends allow the challenges of a particular megatrend to be addressed in an easier and more precise way.

Main conclusions

1. There are fifty trends on this year’s Trend Map, of which nearly thirty are new. Most trends fell within megatrends such as the Mirror World and the Multipolar World, which vividly illustrates the direction in which our world is currently changing – intense technological development, progressive digitalisation and polarisation. 

2. The trends that reoccur within the largest number of megatrends, indicating their strength, are: Mental Wellbeing (occurs within four megatrends) and Loneliness (within 3 megatrends).

3. This year, the Trend Map has been developed in two additional perspectives: a time-based perspective (see p. 3), which makes it easy to analyse trends within individual time zones (new normal, reactive zone, innovation zone); and a perspective that shows the correlation between megatrends and trends, their interaction with each other (see Venn diagram).

Trend map over time and Venn diagram are available for logged in users.

4. Looking at the time perspective of the Trend Map, it is clear that most trends are in the reactive zone – which is natural in a way, as it is the most important zone in terms of developing a strategy for the future; addressing these trends allows you to take on the role of an innovator.

5. Looking at the relations between trends and megatrends (Venn diagram, p. 4), it can be observed that the megatrend that overlaps with the largest number of other megatrends is the Mirror World. Interestingly, in the new normal zone, this megatrend overlaps with the megatrend Multipolar World, but in the innovation zone, it mostly overlaps with the Bioage megatrend. This shows how progressive digitalisation is changing our world – currently, it is primarily changing socio-political life, eventually, it will also be changing life on a biological level.

The Trend Map is a tool for use in the strategic or operational work of companies and organisations. Due to the time division used (new normal, reactive zone, innovation zone), on the one hand, it allows the future to be mapped and indicates the development directions, and on the other hand, it makes it possible to identify the areas to be most urgently addressed.

The Trend Map is built like a radar and should be viewed as such. The trends that are closest to the middle are the leading trends – so if a company has not yet addressed them in any way, it means that it is probably not keeping up sufficiently – either with the market, the competition or consumers. Trends that are in the reactive zone are worth taking into account, especially when working on a strategy that, by design, has a 3-5 year perspective. Trends in the innovation zone, due to their greater time distance (more than 5 years), have less impact on daily operational work – but are worth observing in the context of how the world is changing; something to keep an eye on.

The Trend Map is also divided into two layers in the substantive area: a general layer and a detailed layer. The detailed layer consists of 50 trends, which have been assigned to five megatrends (general layer). This allows working with trends on two levels. Megatrends (Mirror World, Bioage, Symbiocene, Demographic Shifts, Multipolar World) show the main directions in which the world is developing, while trends within megatrends allow the challenges of a particular megatrend to be addressed in an easier and more precise way.

Access the Trends Map:

Attention! The Interactive Trend Map is available only in the desktop version.

Trends Map

online
FREE ONLINE VERSION

Trend map 2023 in three models and definitions of all megatrends and trends – Desktop version.

  • Access to the Trends Map in three models (online desktop).

  • Definitions of megatrends and trends (online desktop).

  • Venn diagram of correlation between megatrends (online desktop).

  • Trends Map 2023 in a printable version (.pdf).

  • Definitions of trends and megatrends in print version (.pdf)

  • Trend Cards 2023 for self-printing.

  • A set of exercises and workshop models for working with trends (paths: strategy, innovation, resilience).

  • Historical Trends Maps 2018-2022 (online desktop).

  • Historical Trends Maps 2018-2022 in a printable version (.pdf)

Trends Map

printable ver. 39 zł
.PDF FORMAT

Online and printable version of the Trends Map. Useful in everyday work. Allows you to add your own notes. Useful visual material for workshops and strategic meetings.

  • Access to the Trends Map in three models (online desktop).

  • Definitions of megatrends and trends (online desktop).

  • Venn diagram of correlation between megatrends (online desktop).

  • Trends Map 2023 in a printable version (.pdf).

  • Definitions of trends and megatrends in print version (.pdf)

  • Trend Cards 2023 for self-printing.

  • A set of exercises and workshop models for working with trends (paths: strategy, innovation, resilience).

  • Historical Trends Maps 2018-2022 (online desktop).

  • Historical Trends Maps 2018-2022 in a printable version (.pdf)

-20%

Trends Map

printable ver. 39 EUR 34,5 EUR

Trend Cards

printable ver. 39 EUR 34,5 EUR
.PDF FORMAT
The lowest price from 30 days before the reduction: 69 EUR

Online and printed version of the Trend Map with Trend Cards attached. Useful during workshop work. Included set of exercises makes it easier and faster to translate trends into solutions.

  • Access to the Trends Map in three models (online desktop).

  • Definitions of megatrends and trends (online desktop).

  • Venn diagram of correlation between megatrends (online desktop).

  • Trends Map 2023 in a printable version (.pdf).

  • Definitions of trends and megatrends in print version (.pdf)

  • Trend Cards 2023 for self-printing.

  • A set of exercises and workshop models for working with trends (paths: strategy, innovation, resilience).

  • Historical Trends Maps 2018-2022 (online desktop).

  • Historical Trends Maps 2018-2022 in a printable version (.pdf)

Trend workshops with infuture.institute

Meet us at the Trend Screening workshops, where we will help your organisation to systematise trend knowledge, prepare a development strategy and develop specific business solutions.

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