Trend Map is a proprietary tool by infuture.institute, published on a regular basis since 2018. For the first time in our history, the map comprises of 7 megatrends, with 54 trends assigned to them. All trends are analysed using the STEEP method – they cover areas such areas as society, technology, economics, environment and legal regulations. The Trend Map was designed in the form of radar to help you navigate through everyday business struggles. This means that the trends presented in the grey area – and at the same time closest to the centre of the circle – are the most mature ones and require the fastest response. The greater the distance from the center, the longer it will take for the trend to become the leading one. Different zones determine the time in which the trend will mature (new normal – leading trend, reactive zone – 1-5 years, innovation zone – 5-25 years, foresight zone – 25 years and more).
ACCESS TO TRENDS MAP Get free access to descriptions of all trends and megatrends, Trends Map in .pdf file and full functionality of the Online Trends Map (dektop version). We will send you the Trends Map in .pdf file to the e-mail address provided.
ACCESS TO TRENDS MAP
Get free access to descriptions of all trends and megatrends, Trends Map in .pdf file and full functionality of the Online Trends Map (dektop version). We will send you the Trends Map in .pdf file to the e-mail address provided.
Access to Trends Map
Get free access to descriptions of all trends and megatrends, Trends Map in .pdf file and full functionality of the Online Trends Map (dektop version).
We will send you the Trends Map in .pdf file to the e-mail address provided.
FORESIGHT ZONE– long-term perspective, a trend needs >20 years to enter the mainstream.
INNOVATION ZONE– medium-term perspective, a trend needs 5>20 years to enter the mainstream.
REACITVE ZONE– short-term perspective, a trend needs 1>5 years to enter the mainstream.
1. Think of the impact of each trend on your organisation, processes, offerings, employees. Try to answer the following questions
How does the trend affect the development of your organisation?
Are you adapting the trend in your organisation? How?
Is your organisation investing in activities which are in line with this trend? If so, which ones?
Are you implementing technologies that support the trend?
To what extent is this trend popularised in your industry?
How are your competitors responding to these trends?
How do you assess the level of awareness of the trend among your target audience?
Who do you consider the early adopters of a given trend in your market?
2. Measure the level of adaptation and impact of each trend on your organisation. Plot the results on a matrix. The trends that have a high impact on your market and a low level of adoption in your organisation should be addressed first.
3. IfIf you would like to go through this process with infuture.institute, our proprietary Trend Radar tool will help you structure your knowledge and position your organisation, offering or strategy in relation to trends.
Ask for more details of the process:
We plan each process individually in response to the current needs of the Partner. Show us the market area and the questions that you are looking for answers to. We will contact you to discuss the offer.
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