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NPD (new product development) – research

Thinking of expanding your offer into new markets or product categories?
Looking for an offer aimed at Generation Z or Alpha?
Wondering which trends will be important for your consumers? And how to respond to them?

To create an offer that meets the requirements of ‘tomorrow,’ you need a good understanding of the world of ‘today.’ At infuture, we study and analyse current issues, attitudes, needs and expectations of consumers on a daily basis. We define and outline social, technological, environmental, economic, product and communication trends. We work closely with R&D departments of companies in the sectors of FMCG, telecommunications, new technologies, services, logistics and heavy industry.

In our research processes we use both traditional research methods, such as CAWI surveys, ethnographic research (e.g., participant and non-participant observation), netnographic research, creative workshops with consumers, in-depth interviews, expert interviews, as well as less standard ones, such as field research, field recording – soundscape analysis, or social experiments in public space.

The advantage of the research process constructed by infuture.institute is the element of future thinking, i.e., supplementing classic market analysis with foresight methods, such as trend charts, signals based forecasting, or working with the scenarios of future. With an interdisciplinary team of researchers involved, each research takes into account the widest perspective there is.

Ask for more details of the process:

We plan each process individually in response to the current needs of the Partner. Show us the market area and the questions that you are looking for answers to. We will contact you to discuss the offer.

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  • My personal data provided in the above form shall be processed by Infuture Hatalska Foresight Institute, run by INFUTURE.INSTITUTE Natalia Hatalska-Woźniak, NIP [Tax Identification Number] 9581316257, based in Gdańsk, ul. Porozumienia Gdańskiego 1 (80-864 Gdańsk, Poland), personal data controller, to process the inquiry. Providing data is necessary to process the inquiry. The basis for data processing is my request. Personal data shall be processed while the inquiry is being processed. I have been informed that I have the right to access my data, correct it, request the restriction of its processing or erasure as well as the right to lodge a complaint with the supervisory authority.
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See more:

Market trends analysis

Market trends analysis

Order trend analysis of your market category.
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Research – today & tomorrow

Research – today & tomorrow

Quantitative, qualitative research, segmentation, Delphi panels, social experiments.
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Future thinking strategy

Future thinking strategy

Create, update a strategy that truly answers the needs of ‘tomorrow’.
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Trend Screening

Trend Screening

Build a competitive advantage, find development directions.
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Trend Signals

Trend Signals

Get access to an up-to-date trend analysis.
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Trendhunting

Trendhunting

See what the future holds – today.
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Future reports

Future reports

Let’s explore the future together.
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Webinars, lectures

Webinars, lectures

Events: get insights, get inspired.
more

Our reports:

The future in the age of digital transformation

The future in the age of digital transformation

The digital transformation is not a new phenomenon. In fact, it has been in process […]
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Future of Office Space

Future of Office Space

How and where will we work in several years or several decades? What challenges will […]
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Homo medicus

Homo medicus

We started to work on this report at the end 2019, way back before the […]
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Living buildings

Living buildings

The report answer to the question: what the future office buildings will look like.
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Smart Living

Smart Living

The smart living area is a very broad concept, which includes categories related to intelligent […]
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  • Dane do wystawienia FV proforma:

  • Pełna nazwa potrzebna do wystawienia FV proforma
  • Numeru NIP potrzebujemy do wystawienia FV proforma
  • Moje dane osobowe podane w powyższym formularzu będą przetwarzane przez INFUTURE.INSTITUTE prowadzony przez firmę INFUTURE.INSTITUTE Natalia Hatalska-Woźniak, nr NIP 9581316257, z siedzibą w Gdańsku, ul. Doki 1 (80-958 Gdańsk), administratora danych osobowych, w celu przetworzenia zapytania. Podanie danych jest niezbędne do przetworzenia zapytania.Podstawą przetwarzania danych jest moje żądanie.Dane osobowe będą przetwarzane na czas przetworzenia zapytania. Zostałem poinformowany, że przysługuje mi prawo dostępu do swoich danych, możliwości ich poprawiania, żądania ograniczenia ich przetwarzania lub usunięcia, a także prawo wniesienia skargi do organu nadzorczego.
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  • My personal data provided in the above form shall be processed by Infuture Hatalska Foresight Institute, run by INFUTURE.INSTITUTE Natalia Hatalska-Woźniak, NIP [Tax Identification Number] 9581316257, based in Gdańsk, ul. Doki 1 (80-958 Gdańsk), personal data controller, to process the inquiry. Providing data is necessary to process the inquiry. The basis for data processing is my request. Personal data shall be processed while the inquiry is being processed. I have been informed that I have the right to access my data, correct it, request the restriction of its processing or erasure as well as the right to lodge a complaint with the supervisory authority.
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