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We started to work on this report at the end 2019, way back before the COVID-19 outbreak. For quite a long time, we had been observing the market of health (in the broadest sense of the term) and how it had been changing on multiple levels, the role of new technologies in that process, and how meaningful digitalization had become – starting with sensors allowing for digital measurement of health condition, through digital diagnostics, to digital therapies which are entirely different from the medicines we had known before.

e-health, is it real?

We had also seen a growing shift in approach towards personalised medicine and how healthcare was understood. After all, this terms literally means taking care of one’s health; yet, what it is largely concerned with is treatment of diseases. The role of new technologies in development of the health care system – in this literal sense – is enormous. And this is true both when it comes to prevention, as well as prophylaxis of diseases. And one of such solutions that might help eliminate them is genetic engineering.

  • Medicine, health services, hospitals, pharmaceutical companies, pharmacies and everything related to our health and our well-being has become the focus of attention. Over the course of a year, has been trying to determine to what extent the trends we’d diagnosed before the pandemic, namely the trends of Connected Human, Digitally Nursed Human, Enhanced Human, Primary Human – have remained relevant. It turns out that the pandemic has not turned these trends upside down; on the contrary, it has made them more prominent.
    Natalia Hatalska | CEO

Executive summary

For some time, the broader area of health has been undergoing a transformation accelerated by
the outbreak of the COVID-19 pandemic.

There is a steady increase in the number of services and solutions shifting towards the consumer. They
are available on their smartphones (37% of respondents declare they monitor their health with the use of mobile devices and applications, and the market sees the first applications prescribed by physicians), wearables (thanks to the area of IoT), at homes (such as portable ECG) or other establishments (such as pharmacies).

Traditional medical or even hospital services are being integrated with digital technologies, creating a broader healthcare ecosystem beyond a clinic or hospital.

Research conducted for the purpose of this report shows how important it is – as of today – to move
away from the reactive sickcare towards the proactive healthcare.

The Poles surveyed by associate hospitals mainly with stress (48%) and pain (36%).
Therefore, what is required is a shift towards the so-called patient-centred approach, with
pharmacists, as well as physicians, and medical staff focused primarily on the patient.

Trends – strategies, a current situation

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  • Moje dane osobowe podane w powyższym formularzu będą przetwarzane przez INFUTURE.INSTITUTE prowadzony przez firmę INFUTURE.INSTITUTE Natalia Hatalska-Woźniak, nr NIP 9581316257, z siedzibą w Gdańsku, ul. Doki 1 (80-958 Gdańsk), administratora danych osobowych, w celu przetworzenia zapytania. Podanie danych jest niezbędne do przetworzenia zapytania.Podstawą przetwarzania danych jest moje żądanie.Dane osobowe będą przetwarzane na czas przetworzenia zapytania. Zostałem poinformowany, że przysługuje mi prawo dostępu do swoich danych, możliwości ich poprawiania, żądania ograniczenia ich przetwarzania lub usunięcia, a także prawo wniesienia skargi do organu nadzorczego.
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