Trend Map 2023
CONGRATULATIONS! YOU ARE USING THE FULL VERSION OF THE TREND MAP (FOR LOGGED IN).
The Trend Map is infuture.institute’s proprietary tool, published annually for the past six years. This year it was divided into 5 megatrends, to which 50 trends were assigned. The map is a comprehensive analysis of all areas of life: society, environment, technology, regulatory, legal and economic changes. The trends on the Map were presented in three different perspectives (including time and correlation between megatrends).
Below the Trends Map you can find: a time-based perspective chart and a Venn diagram of correlation between megatrends (content restricted to logged in users).
What is the Trend Map?
The map is a comprehensive analysis of the most relevant megatrends and trends presented in three time perspectives: new normal (currently leading trends), reactive zone (short-term perspective, the trend needs 1 > 5 years to become a leading trend), innovation zone (medium-term perspective, the trend needs 5 > 20 years to become a leading trend). The Map allows you to understand the challenges of the future in the context of megatrends, trends, identify key factors and supporting technologies.
Trend Map 2023 in the time-based perspective
This chart allows trends to be easily distinguished by their maturity. Trends in the new normal zone are leading trends and should therefore be known and, to some extent, already addressed within the organisation’s activities. If this is not happening, it means that the organisation is chasing the market, the competition or consumers. Trends in the reactive zone need between 1 and 5 years to reach maturity – this means that they need to be taken into account during strategic work. Trends in the innovation zone are long-term trends – at the level of operational work they are still not mature enough, but they are worth monitoring.
Scheme of work with trends in individual zones:
Mapa Trend Map 2023 correlation between megatrends
Megatrends and trends within the Trend Map do not function independently, but rather influence each other. The diagram opposite shows the grid of relations between the megatrends. The megatrend that overlaps with the greatest number of other megatrends is the strongest. This also applies to trends – the trend is the stronger the more megatrends it appears in.
The Trend Map also reflects the functioning of our world, which is a world of parallel and often mutually exclusive phenomena, world and-and. That is why the Trend Map simultaneously includes both the Bioage megatrend (which assumes that humans have a superior position over nature and the world of animate and inanimate organisms, extreme anthropocentrism) and the Symbiocene megatrend (which assumes that humans are one of many equal elements of the ecosystem). It depends on the decisions and actions taken by business, organisations, governments and consumers whether these mutually exclusive phenomena will continue to coexist or whether one of them will increase its strength at the expense of the other. In fact, trends are the products of human activity and can, therefore, be influenced: strengthened or weakened.
How to work with the Trend Map?
The Trend Map is a tool for use in the strategic or operational work of companies and organisations. Due to the time division used (new normal, reactive zone, innovation zone), on the one hand, it allows the future to be mapped and indicates the development directions, and on the other hand, it makes it possible to identify the areas to be most urgently addressed.
The Trend Map is built like a radar and should be viewed as such. The trends that are closest to the middle are the leading trends – so if a company has not yet addressed them in any way, it means that it is probably not keeping up sufficiently – either with the market, the competition or consumers. Trends that are in the reactive zone are worth taking into account, especially when working on a strategy that, by design, has a 3-5 year perspective. Trends in the innovation zone, due to their greater time distance (more than 5 years), have less impact on daily operational work – but are worth observing in the context of how the world is changing; something to keep an eye on.
The Trend Map is also divided into two layers in the substantive area: a general layer and a detailed layer. The detailed layer consists of 50 trends, which have been assigned to five megatrends (general layer). This allows working with trends on two levels. Megatrends (Mirror World, Bioage, Symbiocene, Demographic Shifts, Multipolar World) show the main directions in which the world is developing, while trends within megatrends allow the challenges of a particular megatrend to be addressed in an easier and more precise way.
Main conclusions
1. There are fifty trends on this year’s Trend Map, of which nearly thirty are new. Most trends fell within megatrends such as the Mirror World and the Multipolar World, which vividly illustrates the direction in which our world is currently changing – intense technological development, progressive digitalisation and polarisation.
2. The trends that reoccur within the largest number of megatrends, indicating their strength, are: Mental Wellbeing (occurs within four megatrends) and Loneliness (within 3 megatrends).
3. This year, the Trend Map has been developed in two additional perspectives: a time-based perspective (see p. 3), which makes it easy to analyse trends within individual time zones (new normal, reactive zone, innovation zone); and a perspective that shows the correlation between megatrends and trends, their interaction with each other (see Venn diagram).
Trend map over time and Venn diagram are available for logged in users.
4. Looking at the time perspective of the Trend Map, it is clear that most trends are in the reactive zone – which is natural in a way, as it is the most important zone in terms of developing a strategy for the future; addressing these trends allows you to take on the role of an innovator.
5. Looking at the relations between trends and megatrends (Venn diagram, p. 4), it can be observed that the megatrend that overlaps with the largest number of other megatrends is the Mirror World. Interestingly, in the new normal zone, this megatrend overlaps with the megatrend Multipolar World, but in the innovation zone, it mostly overlaps with the Bioage megatrend. This shows how progressive digitalisation is changing our world – currently, it is primarily changing socio-political life, eventually, it will also be changing life on a biological level.
How to work with the Trend Map?
The Trend Map is a tool for use in the strategic or operational work of companies and organisations. Due to the time division used (new normal, reactive zone, innovation zone), on the one hand, it allows the future to be mapped and indicates the development directions, and on the other hand, it makes it possible to identify the areas to be most urgently addressed.
The Trend Map is built like a radar and should be viewed as such. The trends that are closest to the middle are the leading trends – so if a company has not yet addressed them in any way, it means that it is probably not keeping up sufficiently – either with the market, the competition or consumers. Trends that are in the reactive zone are worth taking into account, especially when working on a strategy that, by design, has a 3-5 year perspective. Trends in the innovation zone, due to their greater time distance (more than 5 years), have less impact on daily operational work – but are worth observing in the context of how the world is changing; something to keep an eye on.
The Trend Map is also divided into two layers in the substantive area: a general layer and a detailed layer. The detailed layer consists of 50 trends, which have been assigned to five megatrends (general layer). This allows working with trends on two levels. Megatrends (Mirror World, Bioage, Symbiocene, Demographic Shifts, Multipolar World) show the main directions in which the world is developing, while trends within megatrends allow the challenges of a particular megatrend to be addressed in an easier and more precise way.
Trend workshops with infuture.institute
- What are the consequences of trends on your business?
- Which ones need to be addressed today?
- How to translate trends into specific solutions?
- Which ideas are most commercially sound?
Meet us at the Trend Screening workshops, where we will help your organisation to systematise trend knowledge, prepare a development strategy and develop specific business solutions.
Access the Trends Map:
Access the Trends Map (printable version):
Attention! The Interactive Trend Map is available only in the desktop version.
Trends Map
onlineTrend map 2023 in three models and definitions of all megatrends and trends – Desktop version.
Trends Map
printable ver. 39 złOnline and printable version of the Trends Map. Useful in everyday work. Allows you to add your own notes. Useful visual material for workshops and strategic meetings.
Trends Map
printable ver. 39 EUR 34,5 EURTrend Cards
printable ver. 39 EUR 34,5 EUROnline and printed version of the Trend Map with Trend Cards attached. Useful during workshop work. Included set of exercises makes it easier and faster to translate trends into solutions.
Trend workshops with infuture.institute
- What are the consequences of trends on your business?
- Which ones need to be addressed today?
- How to translate trends into specific solutions?
- Which ideas are most commercially sound?
Meet us at the Trend Screening workshops, where we will help your organisation to systematise trend knowledge, prepare a development strategy and develop specific business solutions.