Hyperlocality
Megatrend
Long-term, major change of a global nature; changing the balance of power, the existing way of operating.
Long-term, major change of a global nature; changing the balance of power, the existing way of operating.
- WORLD OF SOCIAL TRANSFORMATIONS
- SUSTAINABLE WORLD
- WORLD OF WAR
Time perspective
Trends are placed in four time perspectives:
NOW – perspective now;
NEW – short-term perspective (1-5 years);
NEXT – medium-term perspective (5-15 years);
BEYOND – perspective for the long term (15+ years).
Trends are placed in four time perspectives:
NOW – perspective now;
NEW – short-term perspective (1-5 years);
NEXT – medium-term perspective (5-15 years);
BEYOND – perspective for the long term (15+ years).
- Now
- New
- Next
- Beyond
Trend Momentum Index TM
infuture.institute’s proprietary indicator for assessing the relevance of trends. The TMI is calculated dynamically based on a wide range of data, including, among others, regulations introduced, research, patents filed, impact on sustainability goals, investments or the value of individual markets.
infuture.institute’s proprietary indicator for assessing the relevance of trends. The TMI is calculated dynamically based on a wide range of data, including, among others, regulations introduced, research, patents filed, impact on sustainability goals, investments or the value of individual markets.
Definition of a trend
A trend whereby the needs of a specific group in a specific place are met within a local ecosystem. This includes close access to products and services through a short supply chain or building a network of local entrepreneurs. This trend intensified especially after the COVID-19 pandemic, when supply chains were disrupted. Today, it is driven by changes related to the raw material crisis (cf. the Era of Scarcity trend), growing environmental awareness, sustainability (closed loop economy, social economy) and geopolitical tensions (cf. the Cold War 2 trend).
Trend Momentum Index TM
Reasons for the trend
- striving for resilience in a time of polycrisis and global change,
- geopolitical tensions that are pushing countries towards greater self-sufficiency and independence,
- disrupted supply chains caused by health crises (COVID-19 pandemic) and geopolitical tensions,
- a raw materials crisis that stimulates the search for local sources of raw materials and materials, reducing dependence on imports,
- pressure towards sustainability, including reducing waste, supporting the local economy and increasing energy efficiency,
- growing awareness of the negative impact of transport on the environment, which motivates consumers and businesses to choose local products,
- the desire to support local entrepreneurs, develop the local economy and create jobs; the growing importance of local social ties and the activation of local communities,
- the perception of local products and services as more authentic and high quality,
- the growing importance of so-called ‘third places’ – spaces that support coexistence and staying with each other (e.g. local market, park, neighbourhood cultural centres).
Insights
Check out monthly updated examples of the occurrence of trend Hyperlocality in patents, scientific articles and media. Materials are selected using our machine learning algorithms and approved by the infuture.institute team
AI GENERATED
HUMAN CURATED
Consequences of the trend
- climate improvement as a result of shorter supply chains and reduced atmospheric emissions,
- new, hyper-local business and economic models and changes in organisations at multiple levels,
- strengthening local communities and cooperation between local businesses and consumers,
- the growth of small and medium-sized enterprises, which contributes to the local economy,
- increasing resilience to global disruptions such as pandemics or economic crises.
Supporting technologies
e-commerce platforms, artificial intelligence, intelligent farming systems, mobile applications, last mile delivery technologies (drones, autonomous vehicles)
Industries most sensitive to the trend
transport, logistics, forwarding, food industry, agriculture, clothing industry, trade, services industry, catering industry, tourism industry