Research – today and tomorrow

Looking for new, non-standard forms of research of the present state of affairs?
Wondering if it is possible to conduct a research of what the future holds?

We conduct quantitative and qualitative research, using both traditional research methods and non-standard tools to gain insights and inspiration. We add a forecasting module to the ‘world of today’ analysis, so that the research we’ve conducted is full of insights that enable strategic decision-making regarding the prospects of the future.

The undertaken research processes always use a mix of different methods:

• quantitative research, e.g., CAWI,
• ethnographic research (e.g., non-participant observation, environmental scanning),
• netnographic research,
• field research,
• creative games with consumers,
• moonshot thinking,
• Delphi panels,
• field recording – soundscape analysis,
• social experiments,
• segmentation research.

With an interdisciplinary team of researchers involved, each research takes into account the widest perspective there is. Our analysis is delivered in the form of a report or an online inspirational presentation; it could also be inspected in terms of the consequences for your organisation during a strategic workshop.