NPD (new product development) – research

Thinking of expanding your offer into new markets or product categories?
Looking for an offer aimed at Generation Z or Alpha?
Wondering which trends will be important for your consumers? And how to respond to them?

To create an offer that meets the requirements of ‘tomorrow,’ you need a good understanding of the world of ‘today.’ At infuture, we study and analyse current issues, attitudes, needs and expectations of consumers on a daily basis. We define and outline social, technological, environmental, economic, product and communication trends. We work closely with R&D departments of companies in the sectors of FMCG, telecommunications, new technologies, services, logistics and heavy industry.

In our research processes we use both traditional research methods, such as CAWI surveys, ethnographic research (e.g., participant and non-participant observation), netnographic research, creative workshops with consumers, in-depth interviews, expert interviews, as well as less standard ones, such as field research, field recording – soundscape analysis, or social experiments in public space.

The advantage of the research process constructed by infuture.institute is the element of future thinking, i.e., supplementing classic market analysis with foresight methods, such as trend charts, signals based forecasting, or working with the scenarios of future. With an interdisciplinary team of researchers involved, each research takes into account the widest perspective there is.