Strategic planning
Helps to build long-term strategies that respond to current and future challenges; helps to make informed decisions at all levels of the organisation, especially those relating to innovation, research and broader development
Trend Map
The Trend Map is a proprietary comprehensive tool developed by infuture.institute for strategic and operational work.
ACTIVATE TREND MAPUsed by Forbes TOP100 and local businesses
The Trend Map is designed for all organisations seeking answers not only to the question: what is the future? but also: how can we prepare for this future? and how can we change it? It is used by organisations in working on strategy, building competitive advantage, mitigating risks and seeking innovation.
Building a competitive edge
Identify new, unaddressed markets and market segments, new technologies and changing customer needs and behaviour, and thus offer innovative products or services
Risk mitigation
By building resilience, it allows you to identify potential risks and then develop strategies to mitigate or eliminate them
Innovation building
Helps to innovate and build and develop products or services that respond to changing customer/consumer needs or take advantage of the latest technological developments
Trend Momentum Index TM
Which trends are the most important? Which should we address in our strategy to ensure long-term success? How can we be sure that now is a good time to invest in technology related to a trend? And how do you know if a trend is a long-term change and not another bubble?
What is it?
These are questions that companies often ask themselves today. For they are operating and making decisions in a very difficult reality. The pace of contemporary change – technological, social, economic and political – is so fast that it is difficult for organisations to keep up with it. In addition, due to the number of these changes and the connections between them, it is also difficult to understand them. And finally, in the age of algorithms, deepfakes and artificially generated popularity, it is difficult to distinguish real change from momentary excitement.
To help companies operate in such a reality, infuture.institute has developed theTrend Momentum Index (TMI),an indicator to assess the relevance of trends. The TMI assesses each trend on two dimensions:
- Hype – means that a trend currently has a lot of popularity (media and/or investment), but this does not always match its actual impact at its current stage of maturity;
- Impact – means that the trend has a real, significant, long-term impact (on the functioning of the organisation/society/economy/sustainability).
How does it work?
How is TMI calculated?
The TMI is calculated dynamically on the basis of a wide range of data, including, inter alia, regulations introduced, research, patents filed, impact on sustainability goals, investments or the value of individual markets. It takes into account data obtained through methods such as text mining, Delphi research, in-depth qualitative interviews, among others. It uses machine learning and developments in the field of artificial intelligence to analyse large volumes of data in multiple languages (Polish, English, Spanish, Portuguese, Korean, Chinese, Japanese, etc.). This ensures that trends are analysed both locally and globally, and not just within the influence of the English language.
Why use it?
In what situations is TMI useful?
MAKING INFORMED STRATEGIC DECISIONS
including product strategy, communications or sustainability (a company may decide that it is profitable for it to invest in trends that have a high HYPE index, especially if it is building its image as an innovative company/brand ahead of the competition or the market);
MAKING STRATEGIC DECISIONS
concerning when to respond to a trend (early in its development or only after it has reached a certain level of maturity);
ASSESSING POTENTIAL DEVELOPMENTS AND REDUCING INVESTMENT RISKS
i.e. differentiating trends according to their media popularity and real impact); in assessing the company’s own actions towards developing trends (to what extent the company responds to a trend in its operational activities depending on the value of the HYPE or IMPACT indicator);
DIFFERENTIATING BETWEEN TRENDS
which have the greatest potential impact on the company’s development from those which are only popular in the media (elimination of media hype);
COMPARING ONE’S OWN KNOWLEDGE OF
of trends with objective analysis from multiple sources.
Trend Map 2024
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