Trend Map

The Trend Map is a proprietary comprehensive tool developed by for strategic and operational work.

  • shows the most significant changes in the business environment in four time perspectives
  • allows for the identification of uncertainties and potential developments
  • uses a proprietary indicator to assess the relevance of trends – the Trend Momentum Index (TMI) NEW!

Used by Forbes TOP100 and local businesses


The Trend Map is designed for all organisations seeking answers not only to the question: what is the future? but also: how can we prepare for this future? and how can we change it? It is used by organisations in working on strategy, building competitive advantage, mitigating risks and seeking innovation.

Strategic planning

Helps to build long-term strategies that respond to current and future challenges; helps to make informed decisions at all levels of the organisation, especially those relating to innovation, research and broader development

Building a competitive edge

Identify new, unaddressed markets and market segments, new technologies and changing customer needs and behaviour, and thus offer innovative products or services

Risk mitigation

By building resilience, it allows you to identify potential risks and then develop strategies to mitigate or eliminate them

Innovation building

Helps to innovate and build and develop products or services that respond to changing customer/consumer needs or take advantage of the latest technological developments

Trend Momentum Index TM

Which trends are the most important? Which should we address in our strategy to ensure long-term success? How can we be sure that now is a good time to invest in technology related to a trend? And how do you know if a trend is a long-term change and not another bubble?

What is it?

These are questions that companies often ask themselves today. For they are operating and making decisions in a very difficult reality. The pace of contemporary change – technological, social, economic and political – is so fast that it is difficult for organisations to keep up with it. In addition, due to the number of these changes and the connections between them, it is also difficult to understand them. And finally, in the age of algorithms, deepfakes and artificially generated popularity, it is difficult to distinguish real change from momentary excitement.

To help companies operate in such a reality, has developed theTrend Momentum Index (TMI),an indicator to assess the relevance of trends. The TMI assesses each trend on two dimensions:

  • Hype – means that a trend currently has a lot of popularity (media and/or investment), but this does not always match its actual impact at its current stage of maturity;
  • Impact – means that the trend has a real, significant, long-term impact (on the functioning of the organisation/society/economy/sustainability).


How does it work?

How is TMI calculated?

The TMI is calculated dynamically on the basis of a wide range of data, including, inter alia, regulations introduced, research, patents filed, impact on sustainability goals, investments or the value of individual markets. It takes into account data obtained through methods such as text mining, Delphi research, in-depth qualitative interviews, among others. It uses machine learning and developments in the field of artificial intelligence to analyse large volumes of data in multiple languages (Polish, English, Spanish, Portuguese, Korean, Chinese, Japanese, etc.). This ensures that trends are analysed both locally and globally, and not just within the influence of the English language.



Why use it?

In what situations is TMI useful?


including product strategy, communications or sustainability (a company may decide that it is profitable for it to invest in trends that have a high HYPE index, especially if it is building its image as an innovative company/brand ahead of the competition or the market);


concerning when to respond to a trend (early in its development or only after it has reached a certain level of maturity);


i.e. differentiating trends according to their media popularity and real impact); in assessing the company’s own actions towards developing trends (to what extent the company responds to a trend in its operational activities depending on the value of the HYPE or IMPACT indicator);


which have the greatest potential impact on the company’s development from those which are only popular in the media (elimination of media hype);


of trends with objective analysis from multiple sources.

Read more

Trend Map 2024

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Build your Trend Map package

Step 1: Activate your Trend Map subscription

Monthly Yearly (20% discount)


0 0 zł/mo
  • Interactive version of Trend Map 2024
  • NEW: Access to detailed descriptions of 81 trends (definitions, causes, consequences, technologies, industries)



(most popular)
129 104 zł/mo
  • Interactive version of Trend Map 2024
  • NEW! Access to detailed descriptions of 81 trends (definitions, causes, consequences, technologies, industries)
  • NEW! Trend Momentum Index – monthly updated HYPE and IMPACT values for 81 trends



259 212.42 zł/mo
  • Interactive version of Trend Map 2024
  • NEW! Access to detailed descriptions of 81 trends (definitions, causes, consequences, technologies, industries)
  • NEW! Trend Momentum Index – monthly updated HYPE and IMPACT values for 81 trends
  • NEW! Trend Momentum Index – graphs of index changes over time for 81 trends.
  • NEW! Monthly 243 trend manifestations in media, science and innovation

Step 2: Add PDF / offline materials

Mapa Trendów 2024 (PDF) (en)

  • Mapa Trendów w wygodnym formacie PDF – przydatna do pracy własnej, podczas warsztatów, spotkań strategicznych czy działań edukacyjnych i dydaktycznych

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Mapa Trendów (plakat A0) (en)

Select quantity:
99 zł / szt. (total 0 zł)
  • NOWOŚĆ! Mapa Trendów w formie plakatu w rozmiarze A0 (119 x 84cm)
  • idealna do powieszenia na ścianie i wykorzystania podczas prac warsztatowych

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